Unit 1: Research techniques for the industry

1.1

Production Research

The most important factors of production research are personnel, equipment, costs and time. The personnel consists of who is the best employee for the job, whether it be the film crew or the talent. Concerning the film crew, the production team would hire specialists in areas which they felt needed professional attendance and superior quality compared to other parts of the production, for example camera operators or sound technicians. On the other side of the personnel, the talent is the most important aspect as they are the one’s being watched, to aid this perspective, talent scouts may be hired to find the best actors/actresses around. On the other half of production research, equipment and costs are also an imperative issue, regarding equipment, the production team must acquire the best apparatus possible to get the very best out of their media production, yet the costs also tie into this as equipment is mostly likely going to be costly. To solve this problem, the team must calculate when and for how long they will need the tools, that way they aren’t wasting money for when they don’t use it.